Calculator
To initiate a conversation with customers you would need is a pre-approved template message.
Learn more about WhatsApp templates
Meta only charges per template messages for business-initiated conversations. This means that you will be charged for the template messages you send to customers outside the 24h or 72h free messaging service window.
Template messaging costs will depend on the target phone country and type of templates you send (marketing, utility or authentication).
Use the calculator to estimate your outbound message expenses.
* Templates are always free if sent within 24-hrs in response to an incoming customer message.